How Does a Nurse Transition into Pharma Revenue? Medical Device Sales? Lab Revenue? Here’s a Job Search Strategy for You

Nurses have a few natural advantages when it comes to breaking into laboratory sales.  They have the solid science background, and they have on-the-job technical experience with the products that pharmaceutical sales reps sell.  (That’s a lot.  If you were the customer, wouldn’t you rather buy a product from someone who’s used it?  It wouldn’t be your entire reason, but it would be a definite point in favor.)

The weak spot for the nurse who wants to transition into a medical sales career then, would be the “sales” part.  But, where there’s a will, there’s a way.  A nurse who has fine communication and interpersonal skills and is willing to work for it has an awesome opportunity to transition into an exciting, rewarding new career in any area of clinical sales, like pharma device, biotech, pharma, research products, imaging, hospital equipment, surgical supplies, clinical diagnostics, or pharma sales.

Here’s a career-transition strategy:

• Set up some informational interviews with medical sales reps or managers who work in the areas you’re interested in.  Keep it simple, maybe take Them out for a coffee or lunch (no more than a 15-30 minute meeting, please), and ask your questions.  If they can’t meet with you but offer to answer your questions by email, then by all means ask them.  Research before you ask so you don’t waste wonderful time, and be sure to send them a thank you note.
• Bridge your sales gap by reading books on sales to increase your knowledge of the sales process.  Think “revenue techniques,” “revenue strategies,” or things like that.  I personally love SPIN Selling by Neil Rackham.   Or take a sales course.  If you wanna go all out, you could consider an MBA degree (education is always helpful), but it’s not essential.
• Set up a professional profile on LinkedIn.  You can learn a tremendous amount by joining sales groups and checking out their meetings, and most people are very willing to answer musings and help you out.   And an attractive, professional profile is your first step to gaining the attention of medical sales recruiters or hiring managers.
• Find a pharmaceutical revenue rep or two who will let you ride along with them for a day.  Career opportunity shadowing will (1) give you hands-on experience of what the position is like, (2) arm you with critical keywords for your resume, and (3) impress hiring managers with your willingness to invest the extra time and effort before you even get the career opportunity.
• Polish your RESUME and interview skills.  Research how to write a good resume for revenue jobs.  Sales job interviews are tough, so practice, practice, practice.  You’ve to be smooth, confident, and able to answer objections (just like in a revenue call).
• Create a 30/60/90-day revenue plan for your interview.  A 30/60/90-day sales plan is just an outline for what you will do in your first 3 months on the career opportunity–broken up into your first Thirty days (like training and introductions), your first Sixty days (like more field time), and the first 90 days (starting to pull in new business).  I can’t emphasize enough how well this works.  It helps the hiring manager to see you in the position, and lets him know that you do understand how to be successful in this new career area.  That takes away a lot of the risk (in his mind) from hiring you.
• Consider personalized career coaching.  Everyone’s situation is different, and what one candidate really needs to work on is not the same as the next one.  A fine career coach will quickly see the best way for you to market yourself as a clinical sales position candidate, discover the most efficient way for you to fix your weak spots, help you practice the best answers to interview queries, tweak your resume for maximum effect, and give you a map for the process.

I can’t guarantee you that doing those things will land you a medical revenue career opportunity, but I will guarantee you that they will make the most of what you’ve to offer, and give you your best possible territory to transition into clinical sales by setting you up as a very gracious candidate who stands out from the competition.  Best of luck to you.

Article courtesy of  Peggy McKee - Owner / Senior Recruiter at the nationally
recognized lab and medical sales recruiting team of PHC Consulting.
© Copyright 2008 PHC Consulting | All rights reserved

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How Does a Nurse Transition into Pharma Sales? Medical Device Sales? Lab Sales? Here’s a Job Search Strategy for You